The short answer
AWLabs is a Sydney based team that provides AI consulting and custom software development for Melbourne organisations remotely, flying down for workshops when being in the room matters. Victorian projects have their own rules: state agencies buy ICT through the Digital Marketplace and the mandatory eServices register, work under the Privacy and Data Protection Act 2014 and the VPDSS, and handle health data under the Health Records Act 2001. Data can stay in Victoria using AWS, Azure or Google Cloud regions in Melbourne.
Key takeaways
- We're based in Sydney, deliver to Melbourne remotely and travel for workshops and user testing; we have no Melbourne office.
- Victorian agencies buy ICT services through the Digital Marketplace, where the eServices register is mandatory for the ICT services it covers; suppliers join via Supplier Hub.
- Victorian public sector bodies must meet the 10 Information Privacy Principles in the PDP Act, and many must also meet the 12 mandatory VPDSS standards.
- The Health Records Act 2001 applies Health Privacy Principles to health information in both the Victorian public and private sectors.
- AWS opened its Melbourne region (ap-southeast-4) in January 2023, so Victorian workloads can stay in Victoria, with Sydney as a second region.
Can a Sydney team deliver well for a Melbourne organisation?
Yes, if it’s honest about the model: our team is based in Sydney, we build remotely, and we fly to Melbourne for workshops and user testing when being in the room matters. Melbourne and Sydney share a time zone all year, including daylight saving, so there’s no scheduling penalty. We don’t have a Melbourne office or phone number.
So if you’re comparing AI consultants or software development companies in Melbourne, the fair comparison is on process and evidence, not postcode. What is different about Melbourne work isn’t the distance. It’s the Victorian rules that apply to state agencies, their suppliers and anyone handling health information, and the fact that Melbourne has its own cloud regions. The rest of this page covers those.
Which Melbourne sectors are commissioning custom software and AI?
Melbourne has large health and medical research, university, superannuation and financial services, manufacturing, and freight and logistics sectors. Each shapes what gets built:
| Sector | Typical software and AI projects | Victorian rules that often apply |
|---|---|---|
| Health, aged care and medical research | Clinical document processing, referral and intake systems, research data platforms | Health Records Act 2001 (Vic) and the Privacy Act 1988 |
| Universities and education providers | Student support assistants, course and compliance systems, research tooling | PDP Act for public bodies; Health Records Act where health data is held |
| Superannuation and financial services | Member service assistants, document and claims automation, internal knowledge search | Privacy Act; APRA prudential standards for regulated entities |
| Manufacturing | Quoting and scheduling systems, quality inspection, ERP integrations | Mostly contractual and Privacy Act |
| Freight and logistics | Dispatch, tracking and customer portals, document extraction for shipping paperwork | Mostly contractual and Privacy Act |
| State agencies and councils | Case management, service delivery portals, internal AI assistants | PDP Act, VPDSS, Health Records Act where relevant |
Our solution pages for healthcare, financial services and logistics go deeper on each industry.
How do Victorian agencies buy software?
Victorian Government buyers use the Digital Marketplace on Buying for Victoria, and suppliers register through Supplier Hub. Only approved Victorian departments and agencies can hold Digital Marketplace buyer accounts; businesses manage their profile, insurances and certifications in Supplier Hub and then apply to join a register.
For custom software, the key arrangement is the eServices register. Buying for Victoria lists it as mandatory, led by the Department of Government Services, in place since 1 July 2013 and open to new supplier applications at any time. It covers ICT professional services, cloud services, software, ICT maintenance and support, and ICT design, development and implementation.
The Digital Marketplace also holds state purchase contracts with vendors such as AWS, Google, Microsoft, Salesforce and ServiceNow. Buyers don’t need approval to use the eServices register, but most other state purchase contracts require written authorisation from the agency’s chief procurement officer, CFO or CEO. For vendors, our guide to selling software to Australian government covers state and federal pathways side by side.
Which Victorian privacy and security laws apply?
Victorian public sector organisations must handle personal information under the 10 Information Privacy Principles in Schedule 1 of the Privacy and Data Protection Act 2014 (Vic), and agencies and bodies covered by Part 4 of that Act must meet the Victorian Protective Data Security Standards. Health information is covered separately by the Health Records Act 2001 (Vic).
The PDP Act and VPDSS
The VPDSS set 12 broad mandatory standards covering governance, information, personnel, ICT and physical security, overseen by the Office of the Victorian Information Commissioner (OVIC). Agencies submit a Protective Data Security Plan every two years with an annual attestation from the agency head, and are encouraged to notify OVIC of information security incidents with a “limited” business impact or higher.
For a supplier, that shows up as contract requirements: access controls, audit logging, security classification handling and incident notification that feed the agency’s plan.
The Health Records Act 2001
The Health Records Act sets Health Privacy Principles for health information collected and handled in Victoria by both the public and private sectors, and gives people an enforceable right to access their health records held by private organisations. Complaints go to the Health Complaints Commissioner. It covers health, disability and aged care information across a wide range of organisations, not just clinics and hospitals. The OAIC notes private health providers in Victoria must comply with both the Commonwealth Privacy Act and the state law.
What this means for the build
| Obligation | Design feature it drives |
|---|---|
| IPPs on collection, use and disclosure | Data maps showing what each feature collects and why |
| VPDSS access and ICT controls | Role-based access, audit logs, protective marking support |
| OVIC incident notification | Monitoring and logs good enough to scope an incident quickly |
| Health Records Act access rights | The ability to find and export everything held about one person |
| HPP retention and security requirements | Retention rules and secure deletion built in, not bolted on |
Where should Victorian data be hosted?
Victorian workloads can stay in Victoria: AWS opened its Asia Pacific (Melbourne) region, ap-southeast-4, in January 2023, joining Azure Australia Southeast and Google Cloud australia-southeast2. Having full regions in both Melbourne and Sydney means a Victorian system can run in Melbourne with backups and failover in Sydney, keeping all data in Australia.
For AI features, check model availability region by region. At the time of writing, availability can differ between the Melbourne and Sydney regions for the same provider, and it changes often. For organisations that run mostly on Microsoft, our Copilot vs custom AI assistant guide is the usual starting point. Our comparison of Bedrock, Azure OpenAI and Gemini Enterprise Agent Platform (formerly Vertex AI) for Australian residency covers how to check.
What a Melbourne engagement looks like, step by step
The scoping comes first, and the build runs on a fixed remote rhythm. A typical path for a first release:
- Development Consult. A short phone call with our team.
- Discovery Audit. A 60 minute meeting on Zoom with Andy, then a 60 minute session on what you need built. The Discovery Audit is a fixed fee, credited in full against your build, and your written audit arrives within seven days of your answers. It covers hosting region, integrations and the VPDSS or Health Records Act questions your lawyer should confirm.
- Two strategy sessions. We walk you through the audit and the build scope, then present your fixed price Schedule of Work with three options: The Minimum, The Recommended and The Complete.
- Build. Remote. You get an update every Tuesday and Friday, Sydney time, with access to test the latest work, and you accept each stage.
- Before release: user testing in Melbourne. We sit with real users, watch where they struggle, and fix it before the wider rollout.
- After release: a 30 day warranty from launch. We fix bugs and anything caused by our work at no cost. After that, you can choose a Care Plan, month to month, priced for your system.
Because Melbourne and Sydney share a time zone, an update call at 3pm is 3pm for everyone, which isn’t true for Brisbane or Perth for half the year.
How AWLabs works with Melbourne organisations
Founder Andy Taleb has been building software professionally since 2019 and running All Webbed Up since 2021, and AWLabs launched in mid 2026 as a new, separate company, a partnership with exceptional developers and founders. For Melbourne clients, every build starts with our Discovery Audit, a fixed fee credited in full against the build. After two strategy sessions you receive a fixed price for an agreed scope. We then build remotely from Sydney, with updates every Tuesday and Friday. You own what we build for you once it is paid for: you can see and test the code while we build, and the full repository and logins are handed over after the final payment. We can host your data in Australian cloud regions. If your data must stay in Australia, tell us before you sign and we write it into your Schedule of Work. That can be Melbourne, where you want data kept in Victoria. See our custom app development service, or how remote delivery works across Australia.
Frequently asked questions
Do you have a Melbourne office?
No. We're in Sydney and work with Melbourne organisations remotely, travelling for strategy sessions, design reviews and user testing. Melbourne is on the same time zone as Sydney all year, including daylight saving, so working hours line up exactly.
Are you on the Victorian eServices register?
Not at the time of writing. The register is open for applications at any time. If you're a Victorian agency, check a supplier's register status before engaging them for ICT services the register covers.
Can our data stay in Victoria?
Yes, for storage and processing on AWS (ap-southeast-4), Azure Australia Southeast or Google Cloud australia-southeast2. AI model availability can differ between the Melbourne and Sydney regions and changes often, so we check the specific model during the Discovery Audit.
Does the PDP Act apply to private companies?
Generally not directly. It applies to Victorian public sector organisations. But a private company contracted to a Victorian agency can be bound to the Information Privacy Principles through its contract, so suppliers should expect privacy and security clauses that mirror the Act.
Should we hire a Melbourne software development company instead?
If you want a team that can drop into your office any day of the week, a Melbourne firm has a real advantage. If most of the value is in the build and the moments in person are a few workshops and testing sessions, a remote team on the same time zone works well. Compare how each firm tests, prices and hands over code, and ask how they report progress during the build.
Do you do Microsoft AI consulting, such as Copilot and Azure?
We build on Microsoft Azure, including models hosted on Azure in the Australia Southeast region where the model is available, and we help organisations decide whether Microsoft 365 Copilot is enough before building anything custom. We don't hold a Microsoft partner designation, so if a program requires one, you'll need a partner for that part.
What do senior developers cost in Melbourne?
Re:Sourced's 2026 guide puts senior software contractor day rates in Melbourne at $750 to $1,050 (AUD, ex GST), slightly below Sydney. Agency rates build on that with design, testing and project management.
How much does app development cost in Melbourne?
Published Australian guides put a standard business app for iOS and Android at $50,000 to $120,000 (AUD, ex GST), a feature rich platform at $120,000 to $250,000, and enterprise apps from $200,000. Melbourne contractor rates sit slightly below Sydney, but integrations, offline use and security change the price far more than location does. After the Discovery Audit you get fixed prices for three options in your Schedule of Work.
How does a project with a Melbourne organisation start?
With a Development Consult, a short phone call with our team. If there's a fit, the paid Discovery Audit follows: a 60 minute Zoom with Andy and a 60 minute session on what you need built, with the written audit arriving within seven days of your answers. Two strategy sessions then walk through the scope and present your Schedule of Work with three fixed price options: The Minimum, The Recommended and The Complete.
Do you build software for Melbourne health and medical research organisations?
Yes. Clinical document processing, referral and intake systems and research data platforms are common Melbourne projects. Victoria's Health Records Act 2001 applies to health information alongside the Commonwealth Privacy Act, including for private health providers, so we map both during the Discovery Audit and design access controls, logging and hosting to suit. Your lawyer confirms the legal position; we build to the requirements and provide the evidence.
This page is general information about Australian law and regulation, current at the date shown. It is not legal advice. Get advice from a qualified lawyer about your circumstances.
Sources
- Access Digital Marketplace, Buying for Victoria
- eServices register, Buying for Victoria
- Information Privacy Principles short guide, Office of the Victorian Information Commissioner
- Victorian Protective Data Security Standards V2.0, Office of the Victorian Information Commissioner
- Agency reporting obligations, Office of the Victorian Information Commissioner
- Health Records Act, Department of Health, Victoria
- Now open: AWS Asia Pacific (Melbourne) Region in Australia, Amazon Web Services
- Tech contractor day rates in Australia: the 2026 guide, Re:Sourced